High Tea with Jo Malone

I am reminded now of how remiss I've been in never writing here of the fragrance genius that is Jo Malone, the British maven of natural fragrance blends, but going to the launch event for her new Tea Fragrance Blends at Bloomingdale's has slapped me on the wrist for my oversight.

For this was no average launch event. This was High Tea, complete with reserved invitation, service of three different teas, scones, finger sandwiches, waiters, china, silver and three-tiered dessert stands. Here we were, a group of Jo Malone groupies, all chit-chatting with one another about favorite Jo Malone fragrances, least favorites, what had been discontinued and what was best as a gift. All this taking place in a beautifully appointed tiny corner of Bloomingdale’s on the main floor while the rest of the store was a veritable zoo.

Enter Shaun Rowan, a Brit, of course, who explained the importance not only of High Tea, the inspiration for the new Limited Edition Tea Fragrance line comprising Fresh Mint Leaf, Earl Grey & Cucumber and, my personal favorite, Assam and Grapefruit – but of tea in general to British culture. While he gave us a verbal history of Jo Malone and her various inspirations, we were given an olfactory history with paper strips, often being asked to guess the fragrance (being groupies, most of the women knew immediately what they were smelling). The suspense was building. What is Jo Malone's most popular fragrance to date, he asked. Well, I knew that one...mine...English Pear and Freesia, which I stumbled upon as a sample merely two weeks after its introduction while buying a holiday gift for a friend. This was important because the same perfumer, Christine Nigel, who developed English Pear and Freesia, developed the three Tea Fragrances. He definitely had our attention.

Now this is where Blogger needs a fragrance function...how to describe them. They do, in fact, smell like tea...all of them. But, like all Jo Malone fragrances, they are so much more complex than that. If you simply went by her names you would be doing yourself a disservice because there is such complexity beneath the name. The Fresh Mint Leaf smells like, well, fresh mint leaf and will appeal to those who like an herb aroma on themselves, but underneath it is a little violet and water jasmine for depth, so on the skin it doesn't smell like a tea or cooking herb at all. When you first smell Earl Grey and Cucumber you do get the Earl Grey, but then you get the coolness of the cucumber, but it's anchored by vanilla and musk. The Assam and Grapefruit is, in my opinion, the most complex. It wasn't just that I was served some Assam Black Tea while smelling the aroma on a strip, but then I actually tried the scent, and it was intoxicating. As with all of them, you do get the tea scent, but underneath this one is some star anise, almond and vanilla (which I usually find too sweet but in this case works just fine), as well as cardamom, almond and a touch of patchouli, which Shaun kept describing as the "follow me, young man" factor in Jo Malone's fragrances. I'll take that.

That said, the wonderful thing about all Jo Malone scents is that you don’t have to apply them and then walk around a department store for two hours waiting for them to dry down, change and possibly turn on you. Her fragrances are so natural and pure that what you spray on and love is likely to turn into something you love even more. In fact, if there is any change in the fragrance at all, it's usually for the better (I’ve been seen on the subway voraciously smelling my own arm on the way home). Good thing, since Shaun taunted us by saying there were only 10 bottles of this one and 8 bottles of that one left of these limited edition fragrances. The stampede was real. Don't let these get away from you.